{"product_id":"profitable-menu-digital-book","title":"Profitable Menu — Digital Book","description":"\u003ch2\u003eProfitable Menu\u003c\/h2\u003e\u003cp\u003eA practical guide to menu engineering, costing, pricing, margins and sales mix. Turn the menu from a list of dishes into a profit and sales tool.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e59 A5 pages\u003c\/li\u003e\n\u003cli\u003econtribution margin and popularity\u003c\/li\u003e\n\u003cli\u003eStars, Plowhorses, Puzzles and Dogs\u003c\/li\u003e\n\u003cli\u003eselling-price calculations\u003c\/li\u003e\n\u003cli\u003epricing psychology and descriptions that sell\u003c\/li\u003e\n\u003cli\u003emonthly menu engineering system\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDigital edition. Author: Siniša Miladić. MS Business Group — Hospitality Profit Series.\u003c\/p\u003e","brand":"MS Business Group","offers":[{"title":"Digital Edition","offer_id":49049210192042,"sku":"HPS-03-EN","price":12.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/8144\/1962\/files\/03-profitable-menu-EN-approved_ac077102-8b5a-4465-b1ab-25462c509bf2.jpg?v=1786994916","url":"https:\/\/i4wj0a-vb.myshopify.com\/products\/profitable-menu-digital-book","provider":"MS Business Group","version":"1.0","type":"link"}